How to get a Meta Business Manager Account
To get the Whatsapp Official Business API, you need a Meta Business Manager Account and a verified Business on Meta. If you have both of them, please go to the next article.
Overview
To manage your Meta business assets securely and gain access to advanced features, you’ll need to create a Business Portfolio in Meta Business Suite and, in some cases, verify your business.
A Business Portfolio allows organizations to manage their Facebook Pages, Instagram accounts, ad accounts, product catalogs, and other assets all in one place. Completing Business Verification confirms your organization’s legitimacy and unlocks additional Meta tools and features.
🧱 Part 1: Create a Business Portfolio in Meta Business Suite
Why You Need a Business Portfolio
Meta limits access to certain advertising and messaging features until a business meets specific requirements. By creating a business portfolio, you can:
- Manage all your business assets (Pages, Ads, Instagram, Catalogs, etc.) from one dashboard.
- Securely assign permissions to team members and partners.
- Prepare for business verification and WhatsApp Business API setup.
Before You Begin
✔️ You must have a personal Facebook account — used to log in to Meta Business Suite.
✔️ You can create up to 2 business portfolios (this doesn’t limit how many you can join).
✔️ Business portfolio permissions override individual asset permissions.
Steps to Create a Business Portfolio
- Go to business.facebook.com on a desktop browser.
- Click Create account.
- Log in with your personal Facebook account. If you don’t have one, click Create account.
- Click Create a business portfolio.
- Enter your business details:
- Business portfolio name (should match your public business name; avoid special characters).
- Your name.
- Business email (used by Meta for communication; not visible to customers).
- Click Submit or Create.
- Confirm your business email address via the confirmation email sent by Meta.
After Creating Your Portfolio
Once you’ve created your business portfolio, you can add business assets, such as Pages, ad accounts, datasets and Instagram accounts:
Add People or Partners
You can also invite people to join your business portfolio and assign them assets to work on.