Meta WhatsApp Error Code 131048 (WABA Spam Rate Limit) — Low Quality Rating / Messages Restricted — Urgent Fix
## Overview Error code #131048 — "Spam Rate Limit Hit". Meta has restricted your messages because of spam signals from recipients. This is urgent — your account health is at risk. It is a Meta-side q
Overview
Error code #131048 — "Spam Rate Limit Hit". Meta has restricted your messages because of spam signals from recipients. This is urgent — your account health is at risk. It is a Meta-side quality enforcement, not a ChatDaddy bug.
Why This Happens
- Recipients have been blocking or reporting your messages.
- This lowered your Quality Rating, so Meta throttles low-quality numbers to protect users.
What to Do (Urgent)
- Pause your campaigns immediately.
- Review template quality — remove anything that feels like spam or is unsolicited.
- Check your Quality Rating in WhatsApp Manager (under Phone Numbers).
- Only send to opted-in contacts who expect to hear from you.
- Space out sends and prioritise relevant, useful messages to rebuild quality over time.
Suggested Reply
The error you're seeing is Meta error code 131048 — "Spam Rate Limit". Meta has restricted sending because recipients have been blocking or reporting your messages, which lowered your number's Quality Rating. This is a Meta-side protection, not a ChatDaddy issue — and it's worth acting on quickly. 🙂
What to do:
- Pause your campaigns for now
- Review your templates — remove anything unsolicited or spammy
- Check your Quality Rating in WhatsApp Manager (under Phone Numbers)
- Only message contacts who opted in and expect to hear from you
Sending more carefully to engaged contacts rebuilds your quality over time. Happy to help you review your templates! 😊