Meta WhatsApp Error Code 131049 (WABA Meta Chose Not to Deliver) — Marketing Frequency Cap Reached — Fix

Overview

Error code #131049 — "Meta Chose Not to Deliver". Meta deliberately withheld delivery to protect the recipient's experience. This is a platform decision — it cannot be forced.

Why This Happens

• The recipient hit a per-user marketing message frequency cap that Meta enforces across all businesses (not just yours).

What to Do

1. Retry at progressively increasing intervals — don't resend immediately.
2. Consider switching to a utility-category template if the message is transactional/useful rather than promotional.
3. Reduce marketing frequency to that recipient.

Suggested Reply

The error you're seeing is Meta error code 131049 — "Meta Chose Not to Deliver". Meta withheld this message because the recipient already hit Meta's cap on marketing messages (a limit Meta applies across all businesses, to protect users). This isn't a ChatDaddy issue. 🙂

What to do:

1. Don't resend right away — try again later at increasing intervals
2. If the message is useful/transactional rather than promotional, a utility-category template may go through

Let me know if you'd like help choosing the right template type! 😊