WABA 24-Hour Window — 'An approved template is required to start a new conversation'

Overview

The message "An approved template is required to start a new conversation" is a WhatsApp policy requirement (WABA), not a ChatDaddy bug.

Why It Happens

WABA channels only allow free-form messages within the 24-hour customer service window. Once that window expires, you must send an approved template message to reinitiate the conversation.

How to Continue the Conversation

1. Send an approved WhatsApp template message to the customer.
2. Once the customer replies, the 24-hour window reopens, allowing you to send regular messages freely again. If you do not yet have a suitable template, create one under the Templates section and submit it for Meta's approval.

Suggested Reply

The message "An approved template is required to start a new conversation" is a WhatsApp policy requirement.

WABA channel only allows free-form messages within the 24-hour customer service window. Once that window has expired, you must send an approved template message to reinitiate the conversation.

To continue the conversation:

1️⃣ Send an approved WhatsApp template message to the customer.

2️⃣ Once the customer replies, the 24-hour conversation window will reopen, allowing you to send regular messages freely again.

If you do not yet have a suitable template, you can create one under the Templates section and submit it for Meta's approval.