WABA — Messaging Rate Limits by Tier

Tier Overview

Key Points

• Limit counts unique customers reached, not messages sent
• Multiple messages to same customer = 1 toward limit
• Resets every 24 hours (rolling)
• Tier upgrades automatically — no action needed
• Requirement for upgrade: 80%+ usage for 2+ consecutive days with no quality violations
• Quality violations can downgrade tiers

CS Script

"Your WABA starts at Tier 1 (1,000/day). It upgrades automatically as you consistently use 80%+ of your limit. This is controlled by Meta — cannot be manually overridden."

Escalation Trigger

Customer hitting limit errors below their tier limit → collect account_id → escalate (possible account flag)