WABA — Template Message Approval Timeline

Review Timeline

• Standard: 24–48 hours
• High-volume accounts with good quality history: may be instant
• Clear rejection: usually within hours

Common Rejection Reasons

• Promotional language in Utility template
• Missing opt-out in marketing templates
• Wrong placeholder format (must use {{1}}, {{2}})
• Language tag mismatch

Tips for Approval

1. Utility = transactional only (OTP, receipts, appointment reminders)
2. Marketing = any promotional content
3. Add: "Reply STOP to unsubscribe"
4. Use natural language — avoid ALL CAPS, excessive punctuation

CS Script

"Template messages are reviewed by Meta directly — ChatDaddy cannot speed up or bypass the review. Typical: 24–48h. If over 72h, I can flag it on our end."

Escalation Trigger

Pending >72 hours → escalate to WABA support team with template name + submission timestamp