Why isn't my automation sending messages even though I've set up all triggers and message flows correctly?
Answer: Double-check that the trigger switch is turned on. You can refer to the provided image for confirmation.
Updated Jul 18, 2026
First check: is the trigger switched on? Each trigger has an on/off toggle — flows silently do nothing when it's off.
Full checklist when an automation doesn't send:
- Trigger toggle is ON (Automation → Message Flows → your flow's trigger)
- The flow is saved — unsaved edits don't go live
- The right channel is selected in the trigger's conditions
- Trigger frequency limit isn't suppressing repeats — see How to Limit Keyword Reply Trigger Frequency
- WABA templates approved — business-initiated messages outside the 24-hour window need an approved template
- Channel is connected — check Manage Channels status
Still stuck? Check Trigger History (Automation → Trigger History) to see whether the trigger fired at all — that tells you if the problem is the trigger or the message step.
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