How to See Which Ad or Post Started a Chat
When someone messages you after tapping one of your Facebook or Instagram ads or posts, the Inbox shows that ad or post on their first message, with a copyable Ad ID, Post ID or Source ID you can match back to your campaign.
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If you run ads on Facebook or Instagram that send people into a chat, the hard part is usually knowing which ad actually brought each person in. ChatDaddy shows it for you: when a customer starts a chat by tapping one of your ads or posts, their first message carries a small card with that ad or post on it, plus the ID Meta uses for it.
This is for anyone running paid campaigns or organic posts that point at WhatsApp, Messenger or Instagram, and for the support team who wants context before replying.
📣 There is nothing to switch on. The card appears only on chats that genuinely started from a Facebook or Instagram ad or post — Meta passes the source across with the customer's first message. Chats that started any other way simply have no card.
Where the card appears
Open the conversation in your Inbox. The card sits inside the customer's own message bubble, above their message text — normally on the very first message they sent you. It shows the ad or post thumbnail, its headline, its description, and a grey row with the ID.
Step-by-step
Step 1 — Open the chat in your Inbox
Click the Inbox icon in the left sidebar, then pick the conversation you want from the chat list. The conversation opens on the right.
Step 1 — the Inbox icon in the left sidebar (1) and the chat list you pick the conversation from (2). Customer details are blurred here.
Step 2 — Read the card on the first message
Scroll to the start of the conversation. If the chat came from an ad, you will see the ad card above the customer's text:
Step 2 — the headline links straight to the ad or post (3); the grey row underneath carries the label and the ID (4). Example ad shown.
- The headline is a link. Click it to open the ad or post itself in a new tab.
- The description is the ad or post copy Meta sent us, trimmed to two lines.
- The grey row names what the source was — Ad ID, Post ID or Source ID — and shows the ID next to it.
Step 3 — Copy the ID
Click the copy icon at the end of the grey row. The tooltip reads Copy Ad ID (or Post ID / Source ID), and once you click it the icon changes colour and the tooltip says Copied for a couple of seconds. Paste the ID into Meta Ads Manager, your reporting sheet or a CRM note to tie the conversation to the campaign that paid for it.
Step 3 — the copy button at the end of the ID row (5).
Step 4 — Check the label to see what kind of source it was
The label changes with the kind of source, so you can tell paid traffic from organic traffic at a glance. A chat that started from an ordinary post reads Post ID:
Step 4 — an organic post shows the Post ID label (6).
If Meta tells us a chat came from a referral but does not say whether it was an ad or a post, the card falls back to the neutral Source ID label. The ID is still correct and still copyable — only the wording is more general.
Step 4 — the neutral Source ID label used when the kind of source is not specified (7).
Troubleshooting
I cannot see the card on any of my chats.
The card is only drawn when the chat actually began from a Facebook or Instagram ad or post. If your customers reach you by saving your number, scanning a QR code, clicking a wa.me link or replying to a broadcast, there is no ad or post to show and no card appears. Try a chat you know came from a live campaign.
It also only appears on the message that carried the referral — usually the customer's first one — so scroll to the top of the conversation rather than looking at the latest message.
I see a preview card but there is no ID row on it.
That is an ordinary link preview. ChatDaddy shows the same card whenever a link is shared in a chat, and the grey ID row is added only when the message came from an ad or post referral. No ID row means the message is just a shared link.
The label says “Source ID” instead of “Ad ID”.
That is expected. Meta did not tell us whether the referral was a paid ad or an organic post, so ChatDaddy uses the neutral wording rather than guessing. Paste the ID into Meta Ads Manager to see which it was.
The ID looks too long to read.
Meta IDs are long, so the card trims the ID to one line to keep the message readable. Use the copy button instead of reading it off the screen — it always copies the full ID, not the shortened version.
Clicking the headline does not open anything.
The headline opens the ad or post in a new tab, so a pop-up blocker can swallow it. Allow pop-ups for app.chatdaddy.tech and try again. If the ad has since been deleted or paused by Meta, the link can also lead to a page that is no longer available — the ID on the card still works for looking it up in Ads Manager.